Sog‘lomlashtirish markazi
Brand awareness and bookings via Direct
- 1 000Direct messages
- 2M+combined reach
- $0.07per 1,000 reached
- Industry
- Massage & SPA
- Ad goal
- Brand awareness and bookings via Direct
- Ad budget
- $447
- Duration
- August – October 2026
Before / After
| Metric | Before | After |
|---|---|---|
| Direct messages | 0 | 1 000 |
| Cost per message (average) | — | $0.23 |
| Best campaign | — | $0.19 |
| Combined reach across campaigns | 0 | 2 mln+ |
| Cost per 1,000 reached | — | $0.07–0.12 |
| Total ad spend | — | $447 |
Challenge
The centre ran on Instagram without ads: few locals knew about it and there were no bookings via Direct.
Strategy used
- Built a two-layer system: low-cost Reach campaigns introduced the centre to a wide audience, while Messages campaigns brought ready-to-book clients to Direct.
- Refreshed creatives and launched new campaigns every month (August, September, October).
- Shifted budget to the best-performing campaign — on its own it delivered 559 messages at $0.19 each.
Result
Over three months and a $447 budget, 1,000 people messaged the centre on Direct, and combined campaign reach exceeded 2 million. Reaching 1,000 people cost just $0.07–0.12.