Dodamed klinika
Blepharoplasty patients via Direct and lead form
- 750total enquiries
- 655Direct messages
- $0.09best cost per message
- Industry
- Blepharoplasty
- Ad goal
- Blepharoplasty patients via Direct and lead form
- Ad budget
- $327
- Duration
- June – September 2026
Before / After
| Metric | Before | After |
|---|---|---|
| Total enquiries | 0 | 750 |
| Direct messages | 0 | 655 |
| Lead form (phone number) | 0 | 95 |
| Cost per Direct message (average) | — | $0.34 |
| Best campaign | — | $0.09 |
| Cost per form lead | — | $1.00 |
| Total ad spend | — | $327 |
Challenge
The clinic had never advertised blepharoplasty on Instagram — there were no online enquiries for it.
Strategy used
- Launched a lead-form campaign to collect phone numbers from people seriously considering the surgery.
- The main flow came from a Direct Messages campaign: 453 messages.
- Warmed up the audience with low-cost reach campaigns ($2–3/day), which brought the next campaign's cost per message down to $0.09.
Result
With a $327 budget the clinic received 750 enquiries: 655 people messaged on Direct and 95 left their phone number via the form. In the best campaign a message cost just $0.09.