Madina Kosmetolog
Customers messaging on Direct and new followers
- 1.5K+Direct messages
- $0.11best cost per message
- 533profile visits
- Industry
- Cosmetology
- Ad goal
- Customers messaging on Direct and new followers
- Ad budget
- $249
Before / After
| Metric | Before | After |
|---|---|---|
| Direct messages | 0 | 1 500+ |
| Cost per message (average) | — | ~$0.16 |
| Best campaign | — | $0.11 |
| Profile visits | 0 | 533 |
| Cost per profile visit | — | $0.02 |
| Total ad spend | — | $249 |
Challenge
The cosmetologist's page ran without ads: new clients came only through referrals and hardly anyone messaged on Direct.
Strategy used
- Made Messages campaigns aimed at Direct conversations the main channel.
- Refreshed creatives and audience based on the first wave — the second wave brought twice as many messages.
- Ran a separate profile-traffic campaign to grow followers.
Result
With a $249 budget, more than 1,500 people messaged on Direct. In the second wave the cost per message fell from $0.24 to $0.11 — more than 2× cheaper.