Bright Academy
Low-cost course enquiries
Sample data. To be replaced with a real case.
- +138%leads
- $0.90cost per lead
- +89%CTR
- Industry
- Education centre
- Ad goal
- Low-cost course enquiries
- Ad budget
- $840 / oy
- Duration
- 2 months
Before / After
| Metric | Before | After |
|---|---|---|
| Leads | 390 | 930 |
| CPL | $2.10 | $0.90 |
| CTR | 1.8% | 3.4% |
| ROAS | 2.9x | 7.2x |
Weekly leads
Challenge
The season was about to start and groups had to be filled. Ads showed every course in one post and spoke to nobody in particular.
Strategy used
- A separate audience and offer for each course: IELTS, IT and maths.
- Instant form for a free trial lesson.
- Creatives built on video reviews with student results.
Result
Two months brought 930 enquiries, cost per lead fell from $2.10 to $0.90 and every group was full before the season started.