Comfort Mebel
Grow website sales and ROAS
Sample data. To be replaced with a real case.
- 6.4xROAS
- +118%orders
- −46%CPL
- Industry
- Furniture store
- Ad goal
- Grow website sales and ROAS
- Ad budget
- $1 200 / oy
- Duration
- 4 months
Before / After
| Metric | Before | After |
|---|---|---|
| Leads | 131 | 286 |
| CPL | $7.80 | $4.20 |
| CTR | 1.1% | 1.9% |
| ROAS | 3.1x | 6.4x |
Weekly leads
Challenge
The catalogue was large, yet ads promoted a single product. The Pixel was misconfigured, so the algorithm could not learn who actually bought.
Strategy used
- Rebuilt the Pixel and Conversions API setup and passed the Purchase event correctly.
- Dynamic catalogue ads plus abandoned-cart retargeting.
- Advantage+ campaign to a broad audience with interior videos.
Result
Within four months website orders more than doubled and ROAS rose from 3.1x to 6.4x.