Beauty Studio
More online bookings
Sample data. To be replaced with a real case.
- +180%leads
- −35%CPL
- +42%ad efficiency
- Industry
- Beauty salon
- Ad goal
- More online bookings
- Ad budget
- $600 / oy
- Duration
- 3 months
Before / After
| Metric | Before | After |
|---|---|---|
| Leads | 147 | 412 |
| CPL | $2.25 | $1.46 |
| CTR | 1.6% | 2.8% |
| ROAS | 2.4x | 5.1x |
Weekly leads
Challenge
The salon spent money on ads every month, yet leads were unstable: one broad audience, tired creatives, and half of the Direct messages went unanswered.
Strategy used
- Split the audience into 4 segments: new clients, 3 km radius, returning clients and a 1% lookalike.
- Tested 6 new before/after Reels creatives.
- Introduced an instant form and quick-reply scripts for Direct.
- Every week the most expensive ad was paused and budget moved to the best performers.
Result
In three months monthly leads grew from 147 to 412 and cost per lead dropped by 35%. The salon's administrator now gets a steady 12–15 bookings a day.