Nilufar xirurg
Consultation bookings via lead form and Direct
- 229total enquiries
- 142phone numbers via form
- $0.12cost per form lead
- Industry
- Aesthetic surgery (body contouring)
- Ad goal
- Consultation bookings via lead form and Direct
- Ad budget
- $54
Before / After
| Metric | Before | After |
|---|---|---|
| Total enquiries | 0 | 229 |
| Lead form (phone number) | 0 | 142 |
| Direct conversations | 0 | 87 |
| Cost per form lead | — | $0.12 |
| Cost per Direct conversation | — | $0.42 |
| Total ad spend | — | $54 |
Challenge
The surgeon's page ran without ads: there were no online bookings for body-contouring consultations.
Strategy used
- Opened two channels: a lead form for people ready to leave a phone number and a Direct campaign for those who prefer to chat.
- Kept the form short — just name and phone — so more people completed it.
- Weighted the budget toward the lead form, where enquiries were cheapest.
Result
A $54 budget brought 229 enquiries: 142 people left their phone number via the form ($0.12 each) and 87 messaged on Direct.