Nigora Kosmetolog
Followers and clients booking consultations
- 458Direct messages
- 6.5K+profile visits
- 3.7×cheaper cost per message
- Industry
- Cosmetology (thread lifting)
- Ad goal
- Followers and clients booking consultations
- Ad budget
- $417
- Duration
- September – October 2026
Before / After
| Metric | Before | After |
|---|---|---|
| Direct messages | 0 | 458 |
| Profile visits | 0 | 6 500+ |
| Cost per message: September (test) | — | $1.37 |
| Cost per message: October (optimised) | — | $0.37 |
| Cost per profile visit (average) | — | $0.015 |
| Reach | 0 | 234 000 |
| Total ad spend | — | $417 |
Challenge
The doctor-cosmetologist's page ran without ads: no online enquiries for premium services such as thread lifting, and follower growth had stalled.
Strategy used
- Ran three goals separately: follower growth (profile traffic), awareness (reach) and consultation bookings (Direct).
- Launched a separate campaign for each service — frame threads, full face — to test which offer performed best.
- Paused weak campaigns and moved budget to the ones delivering the cheapest messages.
Result
With a $417 budget, 458 people messaged on Direct and the profile received over 6,500 visits. Optimisation cut the cost per message from $1.37 in September to $0.37 in October — 3.7× cheaper.