Kohna Khiva restoran
Making the restaurant known to Khiva residents and visitors
- 163K+people reached
- $0.07per 1,000 reached
- 249profile visits
- Industry
- Restaurant
- Ad goal
- Making the restaurant known to Khiva residents and visitors
- Ad budget
- $18
Before / After
| Metric | Before | After |
|---|---|---|
| Reach (3 campaigns) | 0 | 163 000+ |
| Cost per 1,000 reached | — | $0.06–0.08 |
| Profile visits | 0 | 249 |
| Cost per profile visit | — | $0.02–0.03 |
| Total ad spend | — | $18 |
Challenge
The restaurant's Instagram page ran without ads, and only a small share of locals and visitors knew about it.
Strategy used
- Launched Khiva-targeted Reach campaigns on a very small daily budget.
- Showcased the restaurant's dishes in the creatives — food photos are the best appetite-driven ads.
- Ran separate profile-traffic campaigns to grow followers.
Result
With just $18, the restaurant's ads reached over 163,000 people and brought 249 profile visits. Reaching 1,000 people cost $0.07 on average.