Burger Point
Orders via a Telegram bot
Sample data. To be replaced with a real case.
- +103%orders
- 4.8xROAS
- −49%cost per order
- Industry
- Food delivery
- Ad goal
- Orders via a Telegram bot
- Ad budget
- $450 / oy
- Duration
- 6 weeks
Before / After
| Metric | Before | After |
|---|---|---|
| Leads | 610 | 1 240 |
| CPL | $0.71 | $0.36 |
| CTR | 2.2% | 4.1% |
| ROAS | 2.6x | 4.8x |
Weekly leads
Challenge
Evenings were busy while the kitchen stood idle during the day. Ads ran with the same budget around the clock.
Strategy used
- A dedicated lunchtime offer and an hourly ad schedule.
- Geotargeting by delivery zone.
- Ads link straight into the Telegram bot, tracked with UTM tags.
Result
In six weeks orders doubled, daytime load evened out and cost per order almost halved.