Doctor Bobur Mirzo xirurg
Patients messaging for advice on varicose vein treatment
- 376Direct messages
- $0.28best cost per message
- 2×cheaper per message
- Industry
- Phlebology (varicose veins)
- Ad goal
- Patients messaging for advice on varicose vein treatment
- Ad budget
- $214
- Duration
- January – February 2026
Before / After
| Metric | Before | After |
|---|---|---|
| Direct messages | 0 | 376 |
| Cost per message (average) | — | $0.57 |
| Best campaign | — | $0.28 |
| Total ad spend | — | $214 |
Challenge
The surgeon's page ran without ads: patients with varicose veins couldn't find the doctor on Instagram.
Strategy used
- Built a Direct Messages campaign with creatives featuring the doctor himself.
- The main January campaign delivered 324 messages.
- In February tested new creatives and brought the best one's cost per message down to $0.28.
Result
With a $214 budget, 376 patients messaged on Direct for advice on varicose veins. The best February campaign brought the cost per message down to $0.28 — 2× cheaper than in January.