Rennesans Clinic
Customers who leave their phone number or message on Direct
- 131leads
- $0.12cost per form lead
- $30total budget
- Industry
- Surgery clinic
- Ad goal
- Customers who leave their phone number or message on Direct
- Ad budget
- $30
Before / After
| Metric | Before | After |
|---|---|---|
| Total leads | 0 | 131 |
| Via instant form (phone) | 0 | 86 |
| Direct conversations | 0 | 45 |
| Cost per form lead | — | $0.12 |
| Cost per Direct conversation | — | $0.43 |
Challenge
The clinic was not advertising on Instagram, and its page brought in no new enquiries.
Strategy used
- Launched an instant form (Leads) campaign to collect phone numbers.
- In parallel, ran a campaign aimed at Direct conversations.
- Compared both channels and kept the cost per lead under control.
Result
Just ~$30 brought 131 potential patients: 86 left their phone number and 45 messaged on Direct. A form lead cost $0.12.